Is paying for intellectual property the only way to leverage and reward the value of the design discipline? Is it only IP how the world should understand design value? How do we quantify and get paid for other assets designers bring into the equation, in a world that is not so much only about the great idea but also about its development and communication?

Please post general comments for discussion here. Themes that develop will gain their own individual posts.

Do we require an over-arching organisation with legal nouse that can fight the corner for us? What could this be and how could it operate?

How can we drive better deals for designer, advances against royalties, and deals that give designers more freedom of movement when a company is not doing the project justice?

Do designers need to develop codes of good practice when dealing with manufacturers, and how do we make manufacturers adhere to them?